Joyoung 2019 London Global Launch Campaign
Joyoung (China) oversea branding campaign
In 2019, we led the international brand upgrade strategy for a Chinese home appliance brand Joyoung, targeting young, fashion-forward female consumers with the overseas debut of its flagship Steam Rice Cooker S5.
Key Highlights:
- Cross-Sector Activation:
Strategically partnered Joyoung × Victor Wong for an exclusive crossover show at London Fashion Week SS20, securing premium brand exposure. We delivered all edited show materials (photos, commercial videos, etc.) within 48 hours.
- China-to-UK Launch Event:
Coordinated China's biggest e-commerce platform, Tmall 510 China Product Launch event in London. Service including UK media placements, product release for the new S5 steam rice cooker, Y88 silent motor breakthrough showcase, and private VIP guest invitation experiences.
- Mainstream Media Recognition:
Effectively communicated brand values to a UK audience, gaining extensive coverage from The Evening Standard, The Guardian, FabUK, The Medium, and other leading UK media outlets. Joyoung became the first Chinese kitchen appliance brand to receive full editorial coverage in top-tier British media prior to official market entry.
2018 Shanghai Fashion Week Brand Collaboration
Shanghai Fashion Week × Bourjois × de Castelbajac
In 2018, we support a strategic upgrade of the Bourjois cosmetics brand, invited French aristocratic designers Jean-Charles de Castelbajac and Louis-Marie de Castelbajac to co-create an exclusive limited-edition crossover collection.
Internationally recognised as the “Andy Warhol of Fashion,” Jean-Charles de Castelbajac collaborated with his son Louis-Marie de Castelbajac for the first time as a father & son creative duo, jointly designing a brand-new product series for Bourjois.
Our team traveled to Paris to produce exclusive behind-the-scenes content, including creative art direction, visual storyboards, and documentary-style footage. The project also featured Chinese celebrity endorsement from rising star Li Landi, who appeared both in the Paris shoot and as the campaign’s face in a specially built 200㎡ interactive pop-up space in Shanghai during Fashion Week.
Creative Video Production Highlights
Dual Directorial Team in London | Elevating Global-Grade Product Storytelling
As one of the key overseas execution partners for Realme 2024’s global communication campaign, Evercrest took full responsibility for the video production segment in London.
From on-ground production management to creative execution, our team successfully delivered two high-impact visual films that resonated across 10+ international markets and achieved rapid traction on global social media—helping Realme solidify its brand narrative among young consumers outside China.
Key Highlights:
- Realme 13 Pro × Adam Valdez
Partnered with Oscar-winning VFX Director Adam Valdez and documentary filmmaker Jonathan Weyland to create a visually stunning, AI-enhanced video showcasing the phone’s advanced image-processing features. The film presented Realme’s core technological strengths to a global audience through a cinematic lens.
- Realme GT6 Street Experiment Film
Directed by Jonathan Weyland in collaboration with top UK street videographers, this real-world street test video captured the GT6’s authentic color performance and image clarity in action. The film sparked strong audience engagement and online buzz.
Leading Tech Company Global Launch Event in Milan, Italy
2024 Realme GT6 Series product launching
In the global launch of Realme GT6 in Milan, Evercrest served as the exclusive technical systems partner, fully responsible for the technical architecture and execution management of the entire venue. The team led the design and deployment of the main stage and exhibition zones, integrating AV systems, lighting and sound control, livestream system configurations, and technical rehearsals—ensuring an immersive experience and seamless global broadcast quality.
The launch hosted over 800 global guests across a 20,000㎡ multisensory experience space. The livestream attracted 50,000+ viewers, and a 600-guest business gala delivered a complete entertainment showcase.
With proven global execution experience and technical excellence, Evercrest supported Realme in defining its brand positioning at the intersection of “Technology × Style” with world-class standards.
