2016-2025 South East Asia ,UK, Europe and China independent

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Since 2013, our team has planned and delivered over 100 live concerts and artist projects across key markets including the UK, Canada, China, and Southeast Asia. We have worked closely with more than 40 globally renowned artists on cross-border collaborations. Our event formats span multi-city tours (with the longest tour spanning 3 months and 12 stops, drawing up to 1,200 attendees per show), brand-customized performances, music festival headline shows, and premium private concerts.

With years of artist tour experience, we have built a full-chain operational system centered around performance delivery — from artist scouting, contract negotiation, and rights management to stage production and live execution. Our on-site teams conduct real-time reviews and data feedback to ensure seamless delivery. Meanwhile, we maintain strong ties with elite music communities worldwide, enabling us to rapidly identify and connect with target audiences and curate the most suitable performance lineups for each brand and event.

Our lead team members bring over seven years of in-depth experience in the live entertainment sector and hold UK-based academic backgrounds in Music Industry Management & Music Law. This ensures fluency in international entertainment law, licensing, and operational models. Whether facilitating cross-border artist bookings, local event adaptations, or integrated campaign strategies, we are the ideal long-term partner for brands and artists seeking to expand into international markets.

In 2013, our team introduced the legendary UK street dance duo Twist and Pulse to China for the first time. They were invited to perform alongside local celebrities such as ZhiXiang Luo and Zun Wu, and to join the judging panel, breaking the long-standing “local-only” evaluation structure of China’s street dance scene.

Twist and Pulse’s explosive creativity collided with the passion of Chinese street dance contestants, turning Dance Smashinto a landmark show in the dance community. More importantly, it marked a pivotal moment in positioning Chinese street dance culture on the global stage.

In 2016, we exclusively invited X Factor UK winner Matt Cardle to China for his debut performance. The event was hosted at an elite private club in Beijing, with attendance limited to just 150 VIP guests.

Matt Cardle delivered a heartfelt performance featuring hits such as When We Collide and Run For Your Life, setting a new benchmark for premium “British Music for High Society” experiences. The event successfully positioned the brand as a tastemaker in the luxury cultural landscape.

Through this groundbreaking campaign, Huawei successfully partnered with WNBA MVP Elena Delle Donne to bridge top-tier sports with cutting-edge technology, breaking down industry and geographic barriers.

Key Highlights:

• Content Innovation: From AR-powered training to real-time 5G interaction, immersive tech-driven experiences demonstrated product capabilities in action.
• Full-Platform Coverage: The campaign ran across YouTube, Twitter, Instagram, and more—reaching tens of millions of users globally.
• Viral Traction: The collaboration sparked organic engagement across social media and attracted extensive coverage from mainstream media.
• Brand Impact: Trust and favorability towards Huawei saw a measurable boost among global users, laying a solid foundation for its expansion into international sports marketing.

This campaign not only showcased Huawei’s leadership in tech–sports crossover partnerships but also set a new benchmark for future “tech x creative play” brand storytelling.